For 70 years, Codutti has been shaping and reshaping the concept of the workspace, establishing itself globally as a benchmark brand in office furnishing. To underscore our ability to innovate, evolve, and meet the needs of a constantly changing market, we have chosen this milestone occasion to embark on a rebranding journey. Not merely to celebrate our 70-year legacy, but to craft a manifesto for the future.
At Codutti, we look ahead with the ambition to create environments that inspire, connect, and empower people, harmonizing tradition with modernity. We asked ourselves how the contract furniture world—and with it, our very DNA—is evolving. With the creative consultancy of MM Company, we developed a new brand identity that embodies this vision: furnishing dynamic spaces where design, functionality, and sustainability converge to enable people to reach their full potential.
How? Through three foundational pillars—Codutti’s “3 Cs”—which define our brand identity and encapsulate our vision for contemporary workspaces, perfectly expressed in our new tagline: Contemporary Crafted Contract.
The DNA of the Rebranding: Codutti’s 3 Cs
Codutti’s Rebranding DNA: The 3 Cs
The rebranding of Codutti is built upon three essential pillars that define the brand’s identity and its vision for contemporary workspaces, encapsulated in the new tagline:
Contemporary: For 70 years, Codutti has been designing furniture that adapts to ever-evolving work demands, offering flexible, modular, and customizable configurations for every setting. This, to us, is the essence of contemporaneity.
Crafted: Our history is deeply rooted in artisanal excellence, which is continuously upheld through our 100% Made in Italy in-house production. This allows clients to personalize every product, detail, material, and finish, reflecting their unique identity.
Contract: Codutti is the ideal partner for tailored contract projects. We provide bespoke solutions that meet the specific needs of businesses and professionals, ensuring efficiency and uniqueness, which allow Codutti furnishings to stand the test of time.
