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We are pleased to share some images of the Caleido Social Hotel, our temporary installation in Brera, in via Solferino 14. From 7th to 13th April, during Milan Design Week, we welcomed creatives, buyers, retailers and architects from all over the world, exhibiting Ginza, Cloud, Plus972 and 2BE collections. Curated by Caleido Diary magazine and designed by MM Company, Caleido Social Hotel was not just a showcase, but a living, authentic environment that wanted to reflect on the new functions of contemporary hotels: places of conviviality, networking, remote working and sociability. The project was configured as a space with an analogue and highly Instagrammable flavour, where the design interacted with the everyday life of the social areas, inviting visitors to experience the furnishings in a spontaneous and natural way. After the Caleido Contract Café in 2024, the evolution into Caleido Social Hotel explored another place where, in today’s society, people can meet, living an immersive experience that combines design, culture and sociality. A big thank you to everyone who joined us!